Instagram Elements

⚠️ Beta Feature: Instagram Elements are currently in beta. Functionality and settings may change as the feature is refined. Please share any feedback with our support team.

What is an Instagram Element?

An Instagram Element lets you display curated posts from Instagram accounts or hashtags directly on your screens. Whether you want to showcase your brand's own feed, highlight user-generated content, or promote an event hashtag, Instagram Elements make it easy to bring social content to life on any display.

Instagram Elements pull in images and videos from Instagram in real time, giving your audience an up-to-date view of your social presence without any manual updates.

Connecting Your Instagram Account

Before you can use an Instagram Element, you need to connect at least one Instagram account to your workspace. Follow these steps to get started:

1. Navigate to the Playlist Editor → add an element → choose Instagram Account in the workspace playlist editor.
2. Click Connect and log in with your Instagram credentials.
3. Grant the required permissions so the platform can read your posts and account data.
4. Once connected, you will be redirected back to HipDeck and your posts will automatically populate within the Instagram Account element for use.

Feed Options

When configuring an Instagram Element, you can choose from several feed toggles to control which content appears on screen:

Selecting Content

For maximum flexibility, HipDeck allows you to curate which posts you want to show on your signage displays. After adding an instagram element, you can choose which posts should appear.

Additional settings

You can toggle showing the username, date posted, and associated caption.

Background Color Settings

When using Contain mode, or when a post image does not fully cover the element area, a background color fills the remaining space. You can customize this color to match your brand palette or screen design.

Tips for background color:

• Use a neutral color (black or white) for a clean, professional look.
• Match your brand's primary color to reinforce visual identity.
• Use a contrasting color to make images stand out on the display.

Use Cases

Instagram Elements are versatile and can be used across a wide range of display scenarios:

Social Walls

Aggregate posts from multiple accounts or hashtags into a dynamic social wall. Social walls are popular at conferences, trade shows, and retail environments to encourage audience participation and showcase community content.

Brand Feeds

Display your brand's own Instagram feed on in-store screens, reception displays, or digital signage. This keeps your content fresh and consistent with your social media presence without requiring manual updates.

Event Hashtag Displays

Promote a campaign or event hashtag and display attendee posts in real time. This creates an engaging, participatory experience that encourages guests to share their moments and see their content featured on screen.